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Target Announces Phillip Lim Collab, Revives Collab Excitement

Two looks from 3.1 Phillip Lim's Spring 2011 collection
Two looks from 3.1 Phillip Lim's Spring 2011 collection

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Just when we you thought we you were over high-low collaborations, Target went and did it. They've just announced that their next collaboration will be with none other than minimalist god Phillip Lim, and say they have no plans to slow down on their collaborations in the future, either.

"We have major plans to constantly surprise," says Jeff Jones, chief marketing officer at Target, told the Wall Street Journal. "It's always easy for companies and critics to get more tired of things before consumers." In other words: Boo-yah.

According to Target's blog, the collection will be "chic, yet understated" with a "classic fall palette of neutral tones with a mix of basic prints in a variety of materials including chiffon, real leather, jersey, and French terry." (Terry? Ok, terry.)

There will be more than 100 apparel and accessory items for men and women, including bags, shoes, and travel accessories. Prices will range from $19.99 to $299.99 with most items under $49.99.

"What really interests me about this opportunity is making a wardrobe for the modern day citizen with very multi-faceted, multi-textural lives that happen to be always on the go," says Lim.

The collection will launch September 15 at most Target stores and Target.com. Take a peek in the video above, where Lim speaks about his aesthetic and shows a couple glimpses of fabric scraps and garments from the capsule.
· First Look: 3.1 Phillip Lim for Target. Yes, it's Really Happening [Target]
· The Retailer-Designer Dating Game [WSJ]