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Stella McCartney Will Up Her Denim Game With Organic Line

One fit from the forthcoming line, via WWD
One fit from the forthcoming line, via WWD

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Stella McCartney is no stranger to denim on her runway, but she's creating a collection specifically for the denimheads among us. Her newly expanded jeans category will cover both shorts and jeans, and styles include skinny, wide-leg, and boyfriend in three different fits and three different indigo washes. Leopard and heart prints are happening as well, as is a pink jean.

As usual, McCartney has made an attempt to be transparent about the degree of eco-friendliness of the line, saying she finds the "eco possibilities..exciting." Eight of the styles—the majority of the line—will be made from organic cotton and dyes, and none of them will be treated to sandblasting, a once-popular technique proven to expose workers to certain toxins. They'll be manufactured entirely in Italy before heading to stores in November, where McCartney's fans can purchase them for $350 to $595.
· Stella McCartney to Expand Denim [WWD]
· Would You Pay More for Target's Phillip Lim Collab if it Were Ethically Made? [Racked]