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Now Preview Nicki Minaj's KMart Collaboration

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Still from KMart's preview after the jump
Still from KMart's preview after the jump

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

KMart recently announced that Nicki Minaj would be designing a collection for women (Adam Levine would take care of the dudes) and the results of the collaboration are now available for preview in a behind-the-scenes video after the jump.

In it she explains, "I definitely didn't want people to think, 'Oh, she's just going to have crazy stuff on her line, 'cause then that would push them away. I want them to know: No, no, no, I'm doing this for women in general to feel beautiful and sexy." Missed mark by several midriffs, Minaj. But to be fair, it probably wasn't her choice.


· Adam Levine Is Doing That Clothing Line With Kmart [Racked]
· Inside a Celebrity Design Session: Julianne Hough for Sole Society [Racked]