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Intelligence

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In an attempt to continually trump their digital savviness with even more digital savviness, Burberry has gone the cutesy direction. They partnered with with Google to create a "micro-website" in which you can send a message sealed with a literal kiss—that is, you will be asked to smooch your iPhone. Then you can use Google Earth to watch the world fill with kisses. And it's not even February. [Grazia]