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Phillip Lim is collabing with Target, Isabel Marant is collabing with H&M, and Zac Posen is collabing with... David's Bridal. Truly Zac Posen will launch in February 2014 with six ivory styles ranging from $850 to $1,350, USA Today reports. There will also be five occasion dresses going for $195 to $225.
Like Target's recently launched bridal line, Truly Zac Posen will be available in extended sizes—0 to 14 off the rack and 16 to 26 by special order. "I have such a wide fan base and audience base and diverse base," Posen told USA Today. "I wanted to find a place where I could actually address them and dress them."
David's Bridal insists that Posen's new line won't compete with the two-year-old White by Vera Wang line the retailer also carries. "She gave her blessing," Posen says.
· Exclusive: Zac Posen launches new David's Bridal line [USA Today]
· Hold Up: Target Just Launched an In-House Bridal Collection [Racked]
· All Weddings Week coverage [Racked]