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How Do You Say: Issa London?

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Kate Middleton has officially retired from public appearances until after the birth of the royal infant, but here's a little something to keep you going until she (they!) return. Today's Fashion Phonetics is devoted to one of the duchesses' favorite British brands, Issa London. Is it "Eee-sa"? "Iss-a"? "Iza"? Allow Susie Bubble to demonstrate the correct pronunciation it in the video above.
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