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Facebook Exec Calls Brand Advertising 'Essential'

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Carolyn Everson via

At the advertising festival Cannes Lions (really.), Facebook's VP of global marketing solutions Carolyn Everson said, "We wouldn't have a company without brands; they are essential. Not only to the business side—of course that's where the revenue comes from—but we also deeply believe that brands offer a tremendous amount of value to consumers, and always have."

She explained how they're trying to become a more "open and attractive space for brands," according to Business Insider. (Enter hashtagging, for example). "We have a lot to learn," she continued. "We're only nine years old. Many of these brands have been around for 100-plus years."

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