Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Zappos, one of the first successful online shopping destinations on the internets and subsidiary of Amazon, launched its high-end site Zappos Couture back in 2004. Now they're ramping up their online presence with videos and streamlined mobile in order to appeal to the high-end customer. Also, they're planning to launch same-day shipping in the next five years.
And yet the biggest challenge isn't getting the luxury seekers to shop designer goods. Jennifer Sidary, who oversees Zappos Couture, told WWD that in the site's six years of existence, it's seen a 300 percent increase in sales. Instead, "[The challenge is] really just to get these brands to feel comfortable selling [to] us and not thinking that we're a discount web site," Sidary noted.
· Zappos' Jennifer Sidary Talks Couture [WWD]
· Walmart Is Asking Customers To Deliver Packages To Neighbors [Racked]