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AdWeek ran a story announcing yesterday's big editor-in-chief shake up at Lucky magazine: Teen Vogue's former beauty director Eva Chen is replacing Brandon Holley in the hopes of reviving the flagging magazine. The article is an intelligent analysis of what Chen's appointment means for the future of Lucky and e-commerce-editorial integration in general, and is well worth the read. The funny part is that the image is not of the spunky fashion-loving, Instagram-happy Eva Chen we have come to know and love—it's of a completely different Eva Chen.
The photo appears to be of the (much older) CEO of Trend Micro and taken from a 2010 article in ITP.net ("the Middle East's leading technology website") that appears on the first page of Google image search. Wherever that Eva Chen is right now, she is probably wondering why she has so many Google alerts today.
The real Eva Chen
We can report that the real Eva Chen, however, is celebrating her promotion with a new pair of shoes.
· Condé Nast Swaps Lucky Editor Eva Chen [AdWeek]
· Eva Chen Replaces Brandon Holley as Lucky Magazine Editor [Racked]