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Tom Ford Launching Grooming for Guys

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Welcome to Beauty Wire, where we round up the day's biggest beauty news.

Tom Ford via BusinessofFashion

Good news for dudes, Tom Ford has announced plans to launch his first men's grooming line later this year and women already can't wait to steal it. The line will include "nine multifunctional skin-care and grooming products, including a face cleanser, moisturizer, eye treatment, purifying mud mask, concealer and bronzing gel," and will launch alongside two new fragrances for his Private Blend collection. [WWD]

· In an interesting marketing move, Adam Levine has a new promo video for his two fragrances (which he named after himself), opening with how much he "hate(s) celebrity fragrances." [PeopleStyleWatch]

· Because you can't Prancercize your cheeks, face slimming mouthpieces are now a thing in Japan, and they're supposedly giving women with "sagging facial skin and muscles that much-needed daily lift." [The Frisky]

· Think dieting stinks? A new appetite killing perfume is promising a better beach bod in five sniffs with a "slimming complex" formulated with caffeine, carnitine, and spirulina extract. [DailyMail]

· Cashmere blowouts are now being offered in a Chicago salon, using cashmere proteins and marine minerals. Equally important? According to the salon owner, scrunchies are now OK to use again. [HuffingtonPost]

· If you can't afford a vacation to London this summer, Bex London can bring the experience to you with a new line of fragrances inspired by London postal codes like the "pink pepper, rose, and sandalwood" N6. [Refinery29]—Alyssa Carroll