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Study Shows Makeup For Dudes Is on the Rise

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Welcome to Beauty Wire, where we round up the day's biggest beauty news.

Research Shows Man-is Are on The Rise via EssexStyle

Putting the man in mani, a new study has found that the amount of men using grooming and cosmetic products is on the rise. The research showed that more than half of men are investing in their skincare regime, that almost a third of guys are investing in manicures, and a quarter are going for facials. It looks like Tom Ford and Marc Jacobs have the right idea. [HuffingtonPost]

· For once using his Twitter account for something other than shirtless pics, Justin Beiber whipped fans into a frenzy when he released the name of his third fragrance, the Key, on Twitter. The mini-popstar had over 35,000 tigerbeaters hashtagging #whatiskey. [MTV]

· Though you might not associate CoCo with BO, turns out Chanel has a deodorant available in their Chance fragrance, but the high price still stinks.

· Nene's Secret has rolled out a new collection of hair products for African American men and women designed to create a variety of different hairstyles. "We know women want a choice to be natural one day or straightened another. This line is created to help African-American women be happy with their hair." [WWD]

· And Cheetah Girl Adrienne Bailon is launching an (ironically) vegan nail polish line clalled Fingernail Fetish that uses no animal testing in "development or product." [E!]—Alyssa Carroll