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How Do You Say: Meadham Kirchoff?

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Ed Meadham and Ben Kirchoff met at Londons Central Saint Martins and have been playing on teenage dreams ever since, sending out collections referencing everything from psychedelic funk to candy-colored frills. Meadham Kirchoff is one of the few brands that can rack up accolades from both Vogue and Rookie Mag. In today's edition of Fashion Phonetics, Susie Bubble demonstrates the correct way to name drop.—Erika Graham
· How Do You Say: 'Issa London' [Racked]
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· All Fashion Phonetics posts [Racked]