Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

The Dolce & Gabbana Streaker Was Promoting a Sports Blog

Miky the Streaker
Miky the Streaker

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Today just keeps getting better: As it turns out, the folks who made the amazing announcer video of the man streaking at the Dolce and Gabbana, Dandy Diary, also orchestrated the entire thing. They're part of a German men's fashion and soccer blog, and they refer to themselves as "probably the most-sued fashion blog in the world." (This naked incident hasn't incurred any lawsuits, though. The Dolce & Gabbana boys are probably so over those at this point.)

Now, Dandy Diary writer Jakob Haupt agreed to shed some light on the whole situation, including some info on so-called "Miky the Streaker." Major props to Fashionista for not allowing the story to lay limp. Below, find reasons for it all (Hint: It's pretty smart).

Choosing Italian brand Dolce & Gabbana's fashion show wasn't coincidental. In 2009, designers Domenico Dolce and Stefano Gabbana were the first ones to allocate first-row seats to bloggers–thus turning them into subsequent marketing tools. This strategy has now been reversed: Dandy Diary used the Dolce & Gabbana show to make visible our radical interpretation of fusing sports and fashion.

The fact that Milan was the location for the Dolce & Gabbana show while also being a city with football-crazy people in a football-crazy country–is very fortunate. Our gratitude can probably only go to the football god.

What, not ye old fashion gods? Anyway, head to Fashionista for how they executed their plan, which had been percolating for six months, more on 'Miky the streaker,' and whether or not Stefano will go for a drink with them.
· Dolce & Gabbana Streaker Exposed [Fashionista]
· A Streaker Crashed Dolce & Gabbana's Greek-Themed Runway [Racked]