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Welcome to Beauty Wire, where we round up the day's biggest beauty news.
J. Crew's been dipping their toes into beauty for a while, but now they're expanding further into the biz by welcoming hair care to their In Good Company Lines. Lavett & Chin products are unisex. Makes sense. [Style]
· As more and more women are choosing natural styles over weaves and relaxers, retailers like Target are moving their multicultural hair products out of the 'ethnic beauty' section and into more prominent placements in their aisles. The move follows the recent boom of products in the category, but people are still calling the hair-care aisles "the last bastion of segregation." [BusinessWeek]
· The pictures from Jessica Chastain's new Yves Saint Laurent fragrance campaign are out and now we all need pantsuits. [E!]
· There's apparently a company whose "sole purpose is to make scents based on colleges" and they're making one for University of Texas using "the mixed aromas aromas of rose, vanilla and apple" instead of the expected beer, sweat and Fritos pie. [Austinist]
· Proving they weren't lying when they said "there's an app for that" there's a huge trend of beauty apps popping up to let you do everything from try-on nail polish to book a Brazilian. [Shape] —Alyssa Carroll