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Walmart Dumps Paula Deen in Wake of Racism Scandal

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Last week, the National Enquirer broke the news that butter-loving restauranteur/television personality Paula Deen had admitted to racist behavior including, among other things, that "of course" she has used the "N-word," made racist jokes, and that she'd considered a plantation-style wedding with all black servers.

The fall-out has been considerable, with sponsors jumping ship left and right. The biggest to-date is Walmart, who announced yesterday that they would be ending their relationship with Deen. Here's the official word from Walmart HQ, per an email sent to our sister site Eater National:

"We are ending our relationship with Paula Deen Enterprises and we will not place new orders beyond those already committed...We will work with suppliers to address existing inventories and agreements."

According to Eater, "apart from the Food Network, which fired her last week, this is by far the largest deal to fall through for Deen in the wake of her leaked testimony scandal." Walmart is the world's largest retailer and sells Deen's cookware lines, a line of eyeglasses, and assorted food products, including a just-launched line of finishing butters. At the time of publication, all Paul Deen-branded products appear still to be available via the brand's website (aside from the eyewear line, which is available in stores only).

For a complete tally of which sponsors are in, which ones are out, and which ones are still on the fence (Target and QVC are in the latter category at the moment), head here.
· Walmart Ends Relationship With Paula Deen [Eater]
· Paula Deen's Endorsement Deals: Who's In & Who's Out [Eater]
· All PaulaDeenGate coverage [Eater]