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Super Heroes Are Coming For Your Man's Face

Man of Steel via Warner Bros
Man of Steel via Warner Bros

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Man of Steel comes out on June 14, but by then your man's face will be completely superhero-ized. Both DC and Marvel comic book characters are peddling face creams, razors, and even eyewear in time for summer blockbuster season from the likes of Warby Parker, Kiehl's and Gillette. After the jump, find out how your man's face can be a superface.


1. Gillette razors launched an entire campaign around the question "How Does The Man of Steel Shave?" in which various famous people, like Mayim Bialik and Bill Nye, weigh in with their theories and you vote. (Apparently, the question was answered by the comic itself but details, details. Only superhero superfans would know that.)


2. Of course, when Clark Kent needs his glasses, Warby Parker is there to help him out. They launched Man of Steel-themed glasses back in March. If you haven't seen it already, there's more awesome science-y factoids on the company's site, and the frames are still available.

3. Kiehl's tapped into Marvel for some help from Captain America to shill Facial Fuel Heavy Lifting, a new anti-aging moisturizer for men. There now exists a 12-page Captain America comic book "set in Kiehl's apothecary in Manhattan's East Village" that will weave "characters from Kiehl's past and present" into the story of the "legendary Avenger in dramatic conflict with Cobra, a sinister mercenary attempting to steal artifacts that may have been used to transform skinny Steve Rogers into the muscular Super Soldier." Get it for free on June 4 with any purchase in Kiehl's stores while supplies last.

All our favorite dude faces need now is Flash nose clippers and a Wolverine beard trimmer. Help us out men's grooming companies, will you?
· Steven Alan Takes a Page from Warby Parker for New Optical Line [Racked]
· Warby Parker Kind of Screwed Up Launch, Says Warby Parker [Racked]