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After a painful year, JCPenney is turning the ship around. They won that messy Macy's-Martha Stewart lawsuit, and have just launched a line-up of fancy new home collections. Martha Stewart, Jonathan Adler, and Michael Graves are among the super-star designers creating lower-priced lines for the retailer.
But is their epic awkward apology ad going to be enough to win back customers? At a preview for the department store's new home wares line up last night, we asked the one and only Martha Stewart her opinion on the best way to apologize. Her amazing response:
"The best way to apologize is by saying I am sorry! That's how I would apologize, if I ever did something wrong. Which is debatable."
God love her.
· Watch: JCPenney's Awkward Apology Ad [Racked]
· Hitler Teapot Update: JCP Takes Down Billboard, Mayor Still Mad [Racked]