Help Us Make Sense of This Eerie Chanel Video

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

With the arrival of the pre-fall collections, it's time to roll out the advertising campaigns, and Karl Lagerfeld appears to have taken Chanel to a whole new level of weird. This editorial film, entitled "Women Only," features Cara Delevingne and a slew of other models joining each other in a screening room while tension-building tones sound in the background. The creepiest part? Delevingne is holding a miniature yarn doll of Lagerfeld himself—for what reason, we can't tell. The only thing that would have made this weirder is an appearance from Choupette. Check out the full video after the jump.—Laura Gurfein

· 11 Karl Lagerfeld Quotes As Narrated By Choupette [Racked]
· 'Historical' Chanel Resort Show, Featuring Cara Delevingne's Abs [Racked]
· See That Coco Chanel Film That Stars Keira Knightley [Racked]