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Khai Khai's Haim Medine Counts His Mother, Sister as Muses

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Khai Khai, Haim Medine's jewelry line, was named after the designer's childhood moniker. Given that Medine grew up immersed in the fine jewelry business, throwing it back to his kiddie days seems appropriate. "It fit perfectly into my brand strategy because when you're a child, you can let your imagination run wild and come up with crazy concepts" he says. "And that's what I do with my jewelry."

Khai Khai is notable for its winking combination of high-end materials and luxe craftsmanship (Medine works almost exclusively in gold and diamonds) with playful, 21st-century references. An 18k ring, for example, features an "@" symbol embellished with diamonds while a similarly encrusted exclamation point hangs off a necklace. He counts his mother and his sister Leandra—who runs a little blog called The Man Repeller, perhaps you've heard of it?—among his style influences, stating that he designs with them in mind. Above, he talks family, business and how he knows a piece will be successful.
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