clock menu more-arrow no yes

Filed under:

Target Launches 'Bonus Black Friday' Sale This Weekend

Stop trying to make 'Bonus Black Friday' happen, you guys.
Stop trying to make 'Bonus Black Friday' happen, you guys.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Unless you celebrate Bastille Day, the middle of July is not traditionally one the most festive weeks of year. But Target is here to change that. The retailer is introducing what they're optimistically calling Bonus Black Friday, with deep discounts on a variety of products.

Well, kind of deep discounts. Actually, the deals don't seem to be anywhere near Black Friday level. According to a post on Target's blog, on Friday July 12 and Saturday July 13 shoppers can "save on items in every department," including patio furniture, cameras, a KitchenAid mixer... you get the idea. But based on the door-busters (their words), the discounts are kind of paltry: a $50 gift card with your full-price iPad, $20 off a waterproof camera, etc. The best bets appear to be this Nikon DSLR, which is a legitimate $250 off, and the complete box set of Friends, which is $202 down to $99.99 (What? It's too hot to go outside this weekend anyway.) Head here to shop the doorbusters and sign up for alerts.
· Meet the Black Friday Diehards Who Have Been Camped Outside Best Buy for 6 Days [Racked]
· Nordstrom's Black Friday Policy Gets 26,000 Facebook Likes [Racked]