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Now You Can Check Out With Your Face

Man checks out with his face, while the ladies approve
Man checks out with his face, while the ladies approve

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Today in the future, Finnish startup Uniqul (not to be confused with Japanese retailer Uniqlo) has patented face recognition technology that doubles as a payment system. The mechanism, which will soon roll out around Helsinki, registers the user's face and then he or she confirms payment. As Fast Company describes it, "your face is your PIN," streamlining both security and check out time. It'll be marketed to small businesses as a less expensive credit alternative just like Square. See an demonstration for it (in slow motion) below.

· Forget Credit Cards. In Finland, You Can Pay With Your Face [Fast Company]
· How Square Market Could Revolutionize Indie Shopping [Racked]