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Over the weekend, the relatively small internet t-shirt company Bad Kids Clothing incurred the wrath of Taylor Swift fans, self-described as "Swifties," thanks to a tank listing nine names that Swift has been romantically connected to in the media. We've seen Swifties take to phones, e-mail, and Twitter over tees before, namely toward Abercrombie, which quickly pulled its own shirt from production. But with an impassioned recount of the events from the e-tailer's blog, we can see the full brunt of the hate mail.
According to the post by brand co-founder Andi Cross, soon after BKC employees uploaded picture of themselves wearing the tank to Instagram (It was originally designed for a friend of the company to wear to a T. Swift concert), #BadKidsClothingTakeAwayTSwiftTop started trending on Twitter.
BKC, for its part, has not bowed to the request to take down the shirt. They've only removed Cory Monteith's name from the list in light of his death over the weekend. The explanation from the brand follows: "We will not be removing the shirt from our store. We will however remove Cory's name. This shirt is intended to be light hearted and a joke—for those who can understand this type of humor. We will deal with the death threats and incredible slander from here on out, when necessary, with proper authorities as it is never acceptable to threaten anyone's life."
· Bad Kids vs. Swiftie Nation [BKC Blog]
· Abercrombie Angers Horde of Taylor Swift Fans With T-Shirt [Racked]