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Designers Laura Cramer and Starr Hout came up with the idea for their line, Apiece Apart, on a roadtrip to artsy Texas community Marfa. "Laura had this idea there like, 'wouldn't it be amazing if you just had a few things you could pack in a bag and you could take anywhere?' We were both ready for something new," said Starr, who met Laura when the duo were seniors studying at NYU's Galatin program.
They debuted the line in 2008, on their 30th birthdays (they're a day apart) and in 2011 took a break to refocus and work on a business plan. A few months back, the designers relaunched Apiece Apart to acclaim from buyers and shoppers.
As Racked Young Guns panelist Steven Alan reflected, "this line has stayed true to their vision of a elevated basics [with] really clean lines and easy-to-wear shapes.
Of a Kind's Erica Cerulo echoed his statement, saying, "It has a really clean, minimalist aesthetic. I think that a lot of these younger lines tend to be overstated and overdone, and they're focusing a lot more on fit. They are one of the very few lines that speaks to a broader audience and age range."
The designers themselves describe the line as, "beautiful clothing inspired by the practicality of modern architecture and simplified forms." You can shop their current collection here, where it is currently on-sale for 40% off.
· Apiece Apart [Official Site]
· Pin-Up Models, Fake Teeth: Sheila Frank's Wild Fashion Ride [Racked]
· Kelsy Parkhouse of Carleen Doesn't Let Stress Derail Her [Racked]
· All Young Guns Coverage [Racked]