Cynthia Rowley Introduces 'Fashion Insurance'

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Cynthia Rowley recently announced that she's getting into the online eyewear market, and that she'll be using Warby Parker's home-try-on model. But the designer brand is setting itself apart with a fashion insurance program, in which users can pay an subscription fee and purchase frames for half-off all year long. Rowley writes on the site, "I wanted to be able to offer people the ability to have an eyewear arsenal and think of eyewear as fashion rather than just a necessity."

The way it works: Buy your first pair and pay an upfront fee of $50 or opt for monthly payments of $5. Each subsequent purchase of frames—which are normally $129 for optical, $99 otherwise—will be half-off for the rest of the year. If a pair breaks, the replacement is also half-off.

The only downside is that your chained to the quirky, irreverent designs that Rowley is known for (remember that time she made bracelets that were also flasks?) But as downsides go, it could certainly be worse.
· Holy Crap: Cynthia Rowley Invented Bracelets That Are Also Flasks [Racked]
· Steven Alan Takes a Page from Warby Parker for New Optical Line [Racked]