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Dubai Is Paying Citizens in Gold for Weight Loss

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Welcome to Beauty Wire, where we round up the day's biggest beauty news.

Curious how much your weight is worth in gold? via Nobeastsofierce and Shutterstock

Dubai has greenlighted a new campaign to lower obesity rates whereby the government coughs up $42 worth of gold for every 2.2 pounds a citizen loses. It's called "Your Weight in Gold" and also offers the opportunity to win a $5,400 gold coin for losing the most weight. The program is running from July 19 to August 16 to coincide with the fasting holiday Ramadan, which officials explained "is the most appropriate season to launch such initiatives as it reminds us about many health benefits of reducing weight and encourages us to take strong steps to change our bad lifestyles." [TheGloss]

Actress and secret nerd Hailee Steinfeld's unveiled some special nail art for Comic Con that involved Warhol-esque dragon and salamander symbols from her upcoming movie Ender's Game. [NYDailyNews]

Images of Marc Jacob's debut beauty collection is now available for ogling in all it's 124-piece glory. Items hit Sephora shelves August 9. [TheCut]

For those who feel left out of No Shave November, there's a new Armpits4August campaign encouraging women to grow out their underarm hair in awareness of Polycystic Ovary Syndrome. [TheGloss]—Alyssa Carroll