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Proenza Schouler's fall campaign video, directed by David Sims, is heavily influenced by digital art. It's weird, beautiful, and features some starscapes that look straight out of an acid trip — only with a menacing edge, thanks to the soundtrack by Muuy Biien.
It also features a model we haven't seen very much of recently: Sasha Pivovarova, the aughts Prada campaign queen. Pivovarova popped up at the fall season Proenza show, so seeing her in the campaign makes sense.
— Jenna Sauers
· Proenza Schouler Fall Winter 2013 Ad Campaign Video [YouTube]
· All Proenza Schouler News [Racked]