Activewear

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Sweaty Betty, the Lululemon of the British Isles, is rolling out its first stores in the U.S. August and September will see openings in New York and Connecticut. And, unusually, the company gave its U.K. employees the chance to relocate to work at the new stores. Says brand manager Fleur Askey, "It's rather exciting. Loads of girls are going to move to New York to live a new life in the U.S." [WWD]