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Essie Will Launch Gel Polish Line This Fall

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Welcome to Beauty Wire, where we round up the day's biggest beauty news.

Arriving fashionably late to the gel nail party, Essie is following the lead of OPI and Sally Hansen with the launch of Essie Gel, the brand's first LED Gel System. Designed to last 14 days, the 36-shade line will be headed to salons this October. Color names haven't been announced yet, but with such a limited selection (by Essie standards, at least), we expect to see them go heavier on perennial favorites—like the consistently best-selling Ballet Slippers—over trendier, one-season shades. [WWD]

Shakira has been named the global ambassador for Oral-B and Crest's 3D White Collection. Her international campaign will launch this fall. [Billboard]

2013-07-matches.jpgBeauty.com president Kathleen McNeill has resigned after seven years. [WWD]

2013-07-matches.jpg So vaginal steaming is now a thing. It advertises "calming effects" achieved by perching over a bottomless pot of boiling water infused with herbs for about 20 to 45 minutes. [Refinery29]

Adding to their new fragrance, One Direction is launching a 15-piece lip, nail, and cheek collection called Little Things. Each band member has picked their favorite lip and nail color. [Telegraph] —Alyssa Carroll