Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Thomas Pink, the London-based brand of high-end shirts, has filed suit against Victoria's Secret. Thomas Pink alleges that the Victoria's Secret Pink brand is too close to its own brand and trademarks.
Why is this lawsuit happening now? While VS Pink has been around in the U.S. since 2001, Victoria's Secret just opened its first U.K. stores in 2012. Not only is the Pink line heavily featured inside those stores, the Bond St. flagship has a separate street entrance just for Pink.
Thomas Pink thinks London isn't big enough for two brands called Pink. Both brands trade under "Pink," tout court. Could consumers become confused, and think that Thomas Pink diversified into girlie cotton underwear, and vice-versa?
In response to the U.K. suit, Victoria's Secret has filed a lawsuit in New York, seeking a preliminary judgment recognizing the right of VS Pink and Thomas Pink "to continue the peaceful coexistence that has been in place for many years."
Neither Victoria's Secret nor Thomas Pink would comment further about the lawsuits.
— Jenna Sauers