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Welcome to Beauty Wire, where we round up the day's biggest beauty news.
Sephora Has a New Rewards Program via FabOver50
Digging deeper into customer rewards, Sephora is revamping the brand's free Beauty Insider Program with a new tier for customers who spend at least $1,000 a year. High rollers will receive extras like free shipping on all orders, unlimited access to Sephora's Beauty Studio, and surprise gifts (that aren't sample sized), plus the chance to win prizes. Hot tip: There's a trip to Paris on the table through August 18 if anyone out there needs $1000 worth of mascara this month. [WWD]
Elle UK just launched a mega-beauty shop on the magazine's website featuring 4000 products, expert advice, exclusive products, and "the beauty desk's favourites". [ElleUK]
As part of a new partnership with Inter Parfums, Agent Provocateur is revamping its entire fragrance biz and launching a new signature scent sometime next year. [WWD]
Katy Perry discusses the intense prep she did for her Vogue cover: "I kind of went on a cleanse... I did a lot of stuff like vitamins and supplements, I changed my coffee to green tea, I didn't drink any alcohol for three months." [HuffingtonPost]
Adding to the list of everyday things ruining our skin, your sleep position can apparently cause wrinkles. Recommended "for optimal youthfulness," the best way to sleep is supposedly flat on one's back with one's hands at one's sides. In other words, very much like a corpse. [TheGloss] —Alyssa Carroll