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Project Runway is about to experience some culture shock: The show has announced that southern department store Belk will replace Lord & Taylor as the sponsor for the 12th season. "As the authority on lifestyle and fashion in the South," Belk president and chief merchandising officer Kathryn Bufano said, "we are looking forward to adding our perspective to the show."
That perspective comes in the form of accessories on the accessories wall, opportunity for the winner to design a line for them, and a challenge inspired by Belk's campaign, "Modern. Southern. Style." Other challenges they might consider include "Hats: Bigger, Better, Faster, Stronger," and re-creating Scarlett O'Hara gowns from used cowboy boot leather (Note: Those last two are not actually challenges.)
· Belk to Sponsor 'Project Runway' [WWD]
· All Project Runway Coverage [Racked]