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Paul Deneve Leaves Saint Laurent for Apple

By Kenzie Bryant
A sweatshirt that phones home? Go wearable tech retro, Apple. Do it.
A sweatshirt that phones home? Go wearable tech retro, Apple. Do it.

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Yesterday brought the news that Saint Laurent, neé Yves Saint Laurent, CEO Paul Deneve would step down as Francesca Bellettini stepped up. Later yesterday, Apple announced via press release that Deneve will "be working on special projects as a vice president reporting directly to Tim Cook."

As the former CEO of Lanvin and Nina Ricci, who is also in large part responsible for the younger direction Saint Laurent has taken since coming on board in 2011, Deneve's special projects will likely revolve around the wearable tech products that Apple is rumored to be working on, like the mythical iWatch. While, if that's true, luxury will be the name of the game, we'd like to remind Deneve that Apple has quite a wealth of heritage from its ill-fated '80s clothing line (below) to draw from. Is a throw-back makeover á la Saint Laurent in order? Yes, please.


· Apple Hires Yves St Laurent CEO for Special Projects [Bloomberg]
· Let's All Never Forget That Time Apple Made Clothing [Racked]

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