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Kate Hudson continues her mission to dress America's young mothers by partnering on a line of workout gear with JustFab. Recall, the e-tailer is led by its president and creative director Kimora Lee Simmons. The range, which they've dubbed Fabletics, will include leggings, tops, and jackets, and will launch in October. It's JustFab's first foray into activewear.
From the way Kate describes the line, it sounds like they're shooting for Lululemon customer base with mom appeal: "Sometimes you just don't have time to change," she told WWD. "But you still want to look cute, whether you're taking a yoga class, running errands or meeting up with friends before you pick the kids up from school." Hudson also calls the line "affordable," but yoga-loving moms everywhere are probably just hoping the pants will be more wearable than Tracy Anderson's crotch-centric leggings. We have to think of the kids.
· Kate Hudson Partnering With JustFab [WWD]
· Kate Hudson's First Celebrity Designer Gig Goes To Ann Taylor [Racked]