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H&M posted a sneak peek of the brand's upcoming collaboration with Paris-based designer Isabel Marant on their Instagram feed this morning. It's a snap of Marant herself trying on a gauzy, variegated, drop-waist dress in front of a mirror, and looking utterly French and cool in the process. As far as the vibe of the clothing goes, Marant said earlier that she is "creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian." Check.
Also of note: it's pretty cool that H&M is using Instagram to promote the collection, rather than the super-produced methods of collaborations past (Sofia Coppola's mini film for Marni, the enigmatic performance-art marketing stunts from last fall's Margiela campaign). This simple image indicates that Marant's collection is going to me more about the clothes and less about the hype—which, considering fashion's current state of collaboration fatigue, is probably a smart move on H&M's part. The capsule is due in stores on November 14.
· H&M Names Isabel Marant For Next Designer Collaboration [Racked]