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H&M Launches US E-Commerce With Home, Plus-Size, Maternity

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Happy cheap clothes Thursday, everyone! Fast-fashion giant H&M—which has been teasing US customers with promises of an e-commerce launch for at least a year now—has finally launched a shoppable website for US customers.

And in addition to all the $15 mini skirts your credit card can handle, the extra good news is that the launch coincides with the brand's US debut of their home collection—so you (and our New York editor) can finally get your hands on the $17 duvet cover your apartment has been missing all its life.

Lyocall maternity dress, $39.95 and Plus-size Leggings, $12.95

Another bonus for US shoppers is the special sizing available on the site. H&M only offers up to size 14 in most of its brick-and-mortar stores, but a special plus size section on the e-commerce site caters to women shopping for sizes 12 to 24. This is a smart way for H&M to get an edge on fast-fashion competitor Zara, which famously refuses to adjust sizing for American customers.

A decently stocked maternity section is also live—a nice addition, as cute maternity clothes that don't cost a small fortune are particularly hard to find. Ruched knit tops, jeans, and the adorable chambray-lookalike dress above area all on offer.

And last but not least, this also means that the upcoming Isabel Marant for H&M collection will be the first H&M collaboration available online in the US. Prepare for a frenzy.

In the meantime, head here to shop the new site.
· Woot! Here's a Sneak Peek of Isabel Marant's H&M Collab [Racked]