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Cover Watch

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"BEYONCÉ, DEAD CELEBRITIES TOP NEWSSTAND SALES" is one of the more terrifying WWD headlines to wake up to, but it touches on an unavoidable trend: Magazines like Vanity Fair and Town & Country are trading in the enigma of celebrities past and winning. Their best sellers were Audrey Hepburn, Marilyn Monroe, and any Kennedy ever. T&C's editor-in-chief Jay Fielden, for his part, defended the choices like so: "We love dead people. It's part of all of our lives, so why should magazines be lassoed to some sort of rule that doesn't apply to other parts of our lives?" [WWD, sub req'd]