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If you're turned off by the pedestrian nature of your iPhone (or heaven forbid, Blackberry), Savelli has got a solution for you. The Geneva-based brand, which debuted in 2010, aims to cover a new segment of the luxury market: smartphones. "It's a precious jewel," they say of their phone. "Keeping secrets. Liberating desires," the marketing babble continues.
Each one of the 11 versions on offer is crafted in Switzerland of exotic skins like white alligator and emerald iguana with 18-carat rose gold accents—one version is even studded with 144 white diamonds. It's like an expensive necklace you can lose in your purse. The face and muse of the brand is Julia Restoin Roitfeld and its campaign images were shot by big-time fashion photog Patrick Demarchelier.
The phones run on Google's Android operating system and come loaded with apps because why trouble the butler? They currently retail at Harrods London, Harrods Italy, and Colette and Printemps in Paris.
· Savelli [Official Site]
· Hold the Phone [CR Fashion Book]
· The haute couture phone [Harper's Bazaar]