jumper, $5.90; boys striped

Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Uniqlo's New Kid's Line is Easy, Chic and Way Cheap

New, 2 comments
Girls <a href="http://www.uniqlo.com/us/store/lifewear/girls-dip-plumpynuts-dots-one-piece-outfit/077785-69-110?ref=girls-clothing%2Fkids%2Fgirls-bottoms">jumper</a>, $5.90; boys striped <a href="http://www.uniqlo.com/us/store/lifewear/kids-striped-
Girls jumper, $5.90; boys striped

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Uniqlo's won a sizable adult audience for its affordable, high-quality basics and now they're looking to take over the kid's clothing market. This morning, the Japan-based retailer debuted its new boys and girls collection exclusively online. The clothes, which will land in stores Friday, are designed for babies, toddlers and kids up to age 12.

Prices are pretty insane. Onesies and tops start at $3.90, jeans are $19.90 and outerwear, including Uniqlo's stellar puffer coats, is just $39.90. Said Uniqlo's CEO in a statement: "The collection encapsulates the high quality design aesthetic and innovative fabrics that UNIQLO uses across all its collections, and we are confident the collection will be a success among both current and new UNIQLO customers."
· Uniqlo [Official Site]
· Uniqlo Is Opening 10 Stores in the US This Fall [Racked]
· Fast Fashion Brand Uniqlo Insists It's Not a Fast Fashion Brand [Racked]