Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Kardashian Character Attacked After Instagramming His Watch

New, 9 comments
The watch in question via <a href="">Instagram/jonathancheban</a>
The watch in question via Instagram/jonathancheban

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Jonathan Cheban (a Keeping Up With the Kardashians regular for anyone who missed 2009) was reportedly attacked after Instagramming his $500,000 watch. The photo was captioned, "I think I overdressed my wrist today with my @jacobandco ...22 karat's is a bit much for daytime LOL cc @richkidsofinstagramm."

LOL indeed. According to a Post "spy" in Southhampton where Cheban was lunching:

A guy came over and started asking some questions. Jonathan was very friendly. But then the guy grabbed Jonathan...and tried to steal his half-million-dollar watch! Jonathan fought back to stop him, and he pushed Jonathan to the floor.
The perils of flaunting money on Instagram are well documented (have we learned nothing from The Bling Ring?), but maybe this is just a plot point for the forthcoming "Rich Kids of Instagram Beverly Hills" that we didn't see coming.
· Thief Hits Cheban [NY Post]
· 9 Plots Lines We Expect From 'The Rich Kids of Instagram' Show [Racked]