Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

JCP Wire

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

JC Penney's second quarter losses were bad—about $586 million bad—but the flailing retailer is not totally lost. A bump in stock and certain same-store sales have offered hope CEO Mike Ullman that his return-to-coupons strategy is resonating with former customers. Moral: Despite all that drama, the retailer hasn't given up yet. [Forbes]