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Diesel has launched a social media onslaught to generate interest in a denim product that's like jeggings, but 100% less infomercial-ly and much more appropriate for public wear. Called "Jogg Jeans" they're a high-fashion hybrid of jersey and denim. The (miracle) product is actually at least a year old, but the brand is making another go at it from a fresh perspective—that is, Nicola Formichetti's perspective.
For the reintroduction, he's mixed seasoned "street" fashion film staple Azealia Banks with dancers that put the "break" in "break dancers," plus a single tweet and boom: Fashion folks are paying attention this time. Take a look at the video below, and imagine all the things you could do if you had a pair of Jogg Jeans and no joints.