Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Gilt, the company who arguably created the flash-sale phenomenon, has since been evolving its business with launches like Gilt City (local deals) and Jetsetter (travel). Today, the company debuts a new feature named Your Personal Sale.
The Gilt team calls Your Personal Sale the "next phase of flash;" essentially, it's a grouping of items created for each Gilt shopper based on the rich customer info Gilt has gathered from its users. These special sales will be featured within the site's sale lineup and will be marked by a "Your Personal Sale" badge.
The development is the work of some serious behind-the-scenes data mining and evidences Gilt's renewed interest in the flash sale model. As the company explains via release:
Your Personal Sales are completely unique to each individual member, and generated algorithmically based on shopping behavior and personal preferences, including past purchases and browsing, as well as the sales, sizes, categories, and brands that a member has engaged with most frequently. Seasonality is also factored into the algorithmic data, as Gilt ships internationally to 180 countries around the world.If, after all that, you don't like your sale, Gilt will take your feedback to try to improve it. So: If you're a dedicated Gilt shopper, do you think this will make your shopping experience even better? And if you've left the online flash sale world, is personalization enough to lure you back? Let us know in the comments.
· Gilt [Official Site]
· Gilt Doubles Down on Flash Sale Model Despite Waning Interest [Racked]
· Fab Quietly Murdered Flash Sales This Morning [Racked]