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Kat Von D, the Beauty Queen of Facebook?

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Welcome to Beauty Wire, where we round up the day's biggest beauty news.

Kat Von D. Image via FanPop.

Though her personal life may be polarizing, Kat Von D apparently knows how to get people to like her. A new study by Stylophane found that her beauty brand has the most engaged consumers on Facebook. In a ranking of 350 total brands, they found that Von D's 4.6 million fans overshadowed even mega-brands like CoverGirl, Maybelline and OPI. The study is could be a little skewed, though: The Huffington Post points out that her Facebook presence is more of a celebrity fan page than a brand page. [HuffingtonPost]

'Heroin Chic' is having a moment (again). If your office won't welcome flannel and Dr Martens, Yves St. Laurent creative director Lloyd Simmonds says to opt for a simple wine-colored lip. "You can use your finger and stain it on. You could do it in a cab. You don't have to do this very designed, perfect mouth." [NYT]

As if landing model Arizona Muse as their spokesperson wasn't enough, Estée Lauder has announced that their soon-to-debut fragrance will be "dual impression" and will smell different to each person who sniffs, ranging from a floral "sparkling jasmine accord" to the muskier "sleek woods accord." [TheGloss]

Was there a time before Dior started releasing teaser images of R. Patz for Dior Homme every week? The millionth sneak peek of their upcoming campaign is here, and it's almost NSFW. [Refinery29]

While Jenna Lyons is known for hot pink lips, J.Crew fashion director Gayle Spannaus is saying that fall's biggest trend is going to be a nude lip that brings "awareness to the brushed brow," or what we can at this point just call the "Delevingne." [Fashionista]

The latest fashion designer to jump on the beauty bandwagon is London's Sophia Webster, who is collaborating with Nail Rock on a line of nail wraps that range from polka dots to holographic candy and knit patterns. [British Beauty Blogger]—Alyssa Carroll