Robert Pattinson Perches on a Roof in First Dior Homme Ad

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Welcome to Beauty Wire, where we round up the day's biggest beauty news.

Image via Racked NY
Robert Pattinson's first ad for Dior Homme Fragrance (officially) was released this week. The message is "Live free, fast and strong," which we suppose can apply to steamy, saucy foursomes as well as sitting very high up and far away on a roof. [Twitter/@Dior]

Good news for New Yorkers: Marc Jacobs Bleecker Street women's accessories store looks like it is going to become the flagship location for the designer's first-ever beauty collection. [Racked NY]

After adding an in-store beauty concierge program in July, Target is continuing their beauty makeover by acquiring the DermStore Beauty Group—the parent company of DermStore.com, HairEnvy.com and Blush.com—which will expand products their aisles to "750-plus brands." [WWD]

The FDA has cleared a new Theradome helmet, which "uses lasers to stimulate the scalp and follicles for thicker, fuller hair" after 100 uses, according to The Cut. Also doubles as a Buzz Lightyear accessories for all your space costume needs. [The Cut]

But if your helmet isn't enough, keep your weave away from Venezuela, where women are being held at gunpoint so robbers can cut off their hair and sell it to salons as extensions. [HuffingtonPost]

And if you're sick of starving yourself on the same old flavors, BluePrint has added three new flavors to their cleaning line: Carrot Lemon, Kale Apple Lemon, and Orange Grapefruit Lemon. [Refinery29] —Alyssa Carroll