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'Back to the Future' 30 Years Later: Costume Makeup vs. IRL

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Welcome to Beauty Wire, where we round up the day's biggest beauty news.

The 30-year anniversary of Back to the Future is officially in 2015, but one eager Redditor is on the case with a comparison of BTTR characters 30 years older in the films with the help of makeup versus 30 years older IRL. Above is Marty/Michael J. Fox and Biff, Lorraine, and George are this way. Spoiler: Biff's look is spot on. [Reddit]

Already riding the wave of his mega Target collab, Jason Wu has announced he's working with Lancôme on a September color cosmetics launch during New York Fashion Week. [WWD]

Trends always work in cycles, but some (like shoulder pads) should probably stay dead, which is why the New York Times is reporting people are unhappy about the rising trend of e-smokers, "which use nicotine and water vapor instead of the traditional tar and smoke mix." [Refinery29]

Able to stop the internet in a single haircut, professional human being Beyoncé is now the proud Mama of one of the top three fragrances houses (rivaling Liz Taylor and Justin Beiber) selling almost $400 million worth of product globally—and WWD is reporting a new fragrance on the way in 2014.[WWD]

Proving that the evolution of fragrance application isn't slowing down, the newest edition of See by Chloé has a nail polish-like paint-on applicator so you can "add a touch of the clear, perfumed gel precisely to your pulse points." [Style]

Following along the lines of all celebrity beauty, fragrance has had a tough year, with overall sales up only 2 percent with experts blaming the saturation of the market."It's hard to be new and meaningful in a marketplace where you have 1,100 launches a year." [WWD]
—Alyssa Carroll