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Lululemon Corners 'Anti-Stink' Leggings Market

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Image via Lululemon/<a href="https://www.facebook.com/lululemon">Facebook</a>.
Image via Lululemon/Facebook.

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Lululemon is still reeling from the events of 2013—primarily, the great sheer-pants debacle and the subsequent resignation of its long-term CEO Christine Day.

Although the retailer is still working to right the ship and hire a new CEO, they did welcome a bit of good news today. Lululemon has secured an exclusive on a special 'anti-stink' fabric for its workout pants and tops. WSJ reports that the athleticwear brand will be the sole user of "X-STATIC antimicrobial technology from Noble Biomaterials." This tech has been utilized within Lulu's "Silverescent" fabrics for the past eight years; with this deal, retail execs say they've secured the brand's "leadership position in 'anti-stink' athletic apparel."
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