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WHAT? Target Announces Next Collab With Peter Pilotto

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The designers of Peter Pilotto. Image via Target.
The designers of Peter Pilotto. Image via Target.

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Though the Phillip Lim for Target frenzy is far from over—shoppers continue to comb Target stores nationwide for stray Pashli bags as we speak—the retailer is already on to its next collab. Just moments ago, Target corp announced its next label du jour: Peter Pilotto.

The collaboration was revealed at the fashion house's LFW show. It will launch February 9, 2014 at "most" Targets in the US and Canada as well as online. The collection will only include womenswear, and will feature close to 70 items—clothes, accessories and swim—with the majority of items retailing for less than $60. Designers Peter Pilotto and Christopher De Vos, the duo behind the label, said in a release, "By working with Target, we're able to broaden our reach and bring our design aesthetic to an entirely new audience. This is a pivotal moment for our brand. Our collection for Target embodies the elegance and spirit of our own line, but makes it accessible to everyone."

In a novel turn, an "edited assortment" of the collection will also retail on high-end eshop Net-A-Porter. According to Target's text, this will help the collab reach a larger international audience, which makes us wonder if the Net-A-Porter stock will be reserved for countries other than the US.

No images of the collab have been shared yet, but the colorful intro video, above, forecasts a pattern-happy spring release. According to Target's blog, it will feature, "kaleidoscopic prints, bold color combinations (picture striking blues and greens and warm reds and oranges) and sculpted silhouettes."
· Target and PETER PILOTTO Announce 2014 Spring Collaboration [Target]
· [WATCH] PETER PILOTTO for Target is the Next Must-Have Collaboration [A Bullseye View]
· Here's Every Phillip Lim for Target Item Left Online Monday [Racked]
· What's Left Online After the Phillip Lim for Target Launch [Racked]