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Coach Reveals New Less-Is-More Approach

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Karlie Kloss. Image via Coach.
Karlie Kloss. Image via Coach.

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"Less really is more," says model Karlie Kloss in Coach's entrancing new video in which Kloss glides around New York, outfitted in a chic assortment of Coach accessories and clothes. The video coincides with Coach's new advertisements, which feature Kloss along with Liu Wen and Will Chalker, and highlights the new look of Coach. Gone from the adverts are the big logos, the repeating 'C's and the bulky hardware. In their place are sophisticated and genuinely luxurious-looking bags (some are positively Celine-esque); the Coach logo is unobtrusive, rendered in minute gold text on the front of some and hidden on the hardware of others.

Coach is calling this their most important ad campaign to date, saying it represents a "new chapter" for the iconic accessories label. "Expect to see a refined, modern look across all of our collections as Coach continues its transformation into a premier lifestyle brand," declared a release. So...what do you think of the new Coach?

Liu Wen. Photo via Coach.

· Coach [Official Site]
· That More Expensive Coach Bag? It's Here and It's $20K [Racked]
· Now Introducing the New Coach Under Stuart Vevers [Racked]