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Intelligence

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Beloved, spammy Twitter handle @horse_ebooks has been unmasked by the New Yorker. The account, which Tweets out broken sentences and links to a random assortment of ebooks, is manned by actual humans, not a robot. Its creators, Jacob Bakkila and Thomas Bender (the creative director of BuzzFeed and the former VP of product dev at Howcast), appeared together for a gallery performance today in NYC; they've decided to sign off on the account to focus on new things. [New Yorker]