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Paperless Post certainly has a type for those it chooses to collaborate with. Generally, the people/brands are of the preppy, Upper East Side New York persuasion with a proven affinity for partying. Especially the drinking part of partying. Jonathan Adler and Kate Spade are your exhibits A and B, and now there's a C: self-prescribed ladies etiquette expert Derek Blasberg.
Having the man-about-town at your party is an indication that you threw a great one, and now having his invite is one way to start your shindig on a high note. Alexa Chung is certainly excited about them, but, really, who wouldn't be thrilled to get an invite to a hot wings and champagne party? Well played, Blasberg. Well played.
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